Our take on social, culture, creativity and everything happening in between.
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Social Media Has a Short-Term Thinking Problem
Social gives us instant feedback on almost everything. That's useful – until instant measurement becomes an expectation of instant value.
Two nominations for Shaka Social at the Prolific North Marketing Awards 2026
Two nominations, one very happy team. We're up for Best E-commerce/Retail Campaign with Gardeners Dream and New Agency to Watch at the Prolific North Marketing Awards 2026.
Social Media Agency vs In-House: Which Is Right for Your Brand?
There's no universal answer to agency vs in-house. The right model depends on what you need social to do and the expertise you already have.
TikTok for Brands: A Practical Guide
TikTok can be a huge opportunity for brands, but only if they stop treating it as somewhere to upload traditional advertising.
Why Your Social Media Content Isn't Performing
It's easy to blame the algorithm when content underperforms. Often the more useful answer is found in the content itself.
What Is Social Media Community Management?
Social doesn't stop when you hit publish. Community management is how brands turn content into conversation and audiences into communities.
How Do You Measure Social Media ROI?
Social media ROI matters. Measuring it properly means understanding what social is actually supposed to do rather than forcing every activity into the same metric.
Organic vs Paid Social: Where Should Brands Invest?
Organic builds audiences and community. Paid creates targeted distribution and performance. The strongest social strategies understand how the two work together.
How Much Does a Social Media Agency Cost in the UK?
Social media agency costs vary significantly depending on what you actually need. Here's what determines the price – and how brands should think about budget.
What Is Social-First Content?
Social-first content starts with the platform, audience and behaviour – not with an existing campaign asset that needs resized.
How to Choose a Social Media Agency
Choosing a social media agency isn't just about finding the best-looking portfolio. Here's what brands should actually look for before appointing one.
What Is a Social Media Strategy? A Practical Guide for Brands
A social media strategy gives purpose to everything your brand does on social. We break down what a good strategy should include, with real examples from our work with global brands across social.
Shaka Social and Skyscanner Shortlisted for Best Use of TikTok at the 2026 UK Social Media Awards
Shaka Social and Skyscanner have been shortlisted for Best Use of TikTok at the 2026 UK Social Media Awards, recognising our social-first approach to travel content on the platform.
Shaka Social Founders, Grant Macdonald and Ali Olivier, Speaking at The Marketing Mixer
Shaka Social founders Grant Macdonald and Ali Olivier are joining The Marketing Mixer Scotland to discuss Delivery vs Purpose, and how brands can balance short-term social results with long-term impact.