Social Media Strategy that builds brands people actually connect with.
Shaka Social is the multi-award-winning social media agency helping ambitious brands create social-first, performance-obsessed social media strategies rooted in insight, creativity and cultural relevance. Built for TikTok, Instagram, LinkedIn and every platform your audience lives on.
Social media has changed. Your strategy needs to change with it
Audiences move faster than ever. Platforms evolve monthly. Trends shift overnight. And most brands are still trying to grow with outdated social media marketing strategies, scattered content, or templated frameworks that don’t reflect how people actually behave online.
You don’t just need a social media strategy. You need clarity, direction, and a partner who understands how modern brands grow on social, and how to build a social media strategy framework that’s built for 2025 and beyond.
That’s where we come in.
At Shaka Social, we design social media strategies on TikTok, Instagram, Linkedin and beyond for brands who want to build connection, consistency and culture, not just tick a box.
We work with ambitious organisations across the UK and globally, delivering social media strategy services that drive real engagement, influence and long-term brand growth.
We’re not just a social media strategy agency. We’re a social-first growth partner. We’re data-led, creatively sharp and obsessed with performance.
Our team includes experienced social media strategists who understand the nuances of each platform. We analyse behaviour, messaging, creative and community, then build an actionable social media strategy that’s modern, measurable and adaptable, designed to evolve with algorithms, audience behaviour, internal teams, and culture itself.
Trusted by
Why ambitious brands choose Shaka Social for social media strategy
At Shaka Social, we understand social media strategy inside-out. The psychology, the behaviour, the culture, and the pace modern brands now operate in.
We know how audiences move.
We know what TikTok rewards.
We know why Instagram content takes off.
We know what makes a social media marketing strategy stick, and what causes one to fall flat.
A modern social media strategy rewards brands who show up with identity, clarity and consistency, not those relying on outdated frameworks or templated thinking.
At Shaka Social, we bring the good-energy mindset behind our name, mutual respect, collaboration, calmness and positive momentum, and combine it with strategic expertise across TikTok strategy, Instagram strategy, LinkedIn strategy, and cross-platform social media strategy services, designed specifically for consistent brand growth.
Everything we build is made for the social feed.
But it’s also grounded in data, behaviour and performance thinking, because even the best creative needs rhythm, direction and a measurable path forward.
We work as an extension of your team, bringing structure, modern thinking and the momentum required to move the brand in the right direction.
We're not the slow, over-layered social media agency.
We're the team that lives in the platforms, understands how people behave, and builds strategies that adapt as fast as the landscape changes.
We blend creativity, performance thinking and sharp strategic clarity, because that’s what a winning social media strategy requires in 2025 and beyond.
What’s involved in building a social media strategy with Shaka Social?
We build and run a system that keeps your brand consistent, creative and culturally relevant across social media, every single week.
-
Every great social media strategy starts with truth, not assumptions.
We begin with a deep diagnostic across your brand, audience, content, competitors and platforms. We analyse performance patterns, brand perception, messaging, culture, behaviour and opportunity.
It’s part data, part psychology, part anthropology, the stuff most brands never get visibility on.
The goal is simple:
real clarity around where you are on social today, and the growth opportunities your competitors haven’t seen yet.This is the foundation of an effective social media marketing strategy, and it’s the piece most social media strategy agencies skip.
-
This is where we shape the actual plan.
We build a bespoke social media strategy framework grounded in:
Audience behaviour (what they care about, how they consume, why they convert)
Platform trends across TikTok, Instagram, LinkedIn, YouTube, Facebook and more
Content performance: what works, what fatigues, and what’s missing
Brand identity: tone, values, energy, visual direction
Storytelling opportunities: the emotional hooks your brand can own
Cultural relevance: the moments and movements worth tapping into
This isn’t a theoretical deck or a templated audit like you might get elsewhere. It’s a practical, actionable, repeatable system designed for modern social.
A social media strategy built for 2025 and beyond, combining creative, behaviour and performance thinking.
-
The best social media strategies aren’t static, they evolve.
We move fast enough to stay ahead of platform shifts. We test formats, hooks, messaging and storytelling.
We analyse audience reactions and refine the plan weekly.You get a strategy that grows with your brand, not one that goes out of date the moment a trend shifts.
This is where the compounding effect starts:
more clarity, more consistency, more cultural relevance, more momentum. -
What we deliver isn’t another jargon-filled deck that gets opened once and forgotten.
It’s a modern, measurable, creatively sharp social media strategy, built by social media strategists who understand how people actually behave on TikTok, Instagram, YouTube, LinkedIn and Facebook.It’s the kind of strategy that feels clear the moment you read it:
where your brand should play, how to show up, what to say, how to stand out, and how to build a rhythm that keeps your audience coming back.Instead of handing you a pile of slides, we give you a roadmap that feels alive, something that evolves with the platforms, adapts as culture moves, and helps you reach the audiences who actually matter.
Wherever your audience spends their time, your strategy meets them there.
Your social media strategy is built to feel like your brand at its best.
“Working with Shaka on our Taste Tamnavulin activation was a pleasure from start to finish. The team are deeply knowledgeable, incredibly efficient, and brilliantly adaptable”
Claire Daisley | Global Brand Manager - Tamnavulin Single Malt Whisky
“Shaka has been instrumental in the success of Jack & Victor - they immersed themselves wholly in the brand and consistently created content that drove sales.”
Brand Manager | Jack & Victor Whisky
“Shaka delivered something excellent which has set us up for success moving forward.”
Jen Rankine | Skyscanner
Ready to build a Social Media Strategy that actually grows your brand?
Let’s turn your brand into a growth engine across social media.