✓ No Long-Term Contracts ✓ Transparent Reporting ✓ Certified Meta Partner

Paid Social for e-commerce brands ready to scale

Shaka is the award-winning paid social agency for e-commerce brands that need clarity, creative that converts, and a paid social strategy built for real growth.

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TikTok Shop Partner logo with a black background, white text, and the TikTok logo in teal, pink, and white.
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Line graph showing increasing revenue with a total of €408,514 at the top.
Text displaying '17x ROAS-Return On Ad Spend'.

Why most E-Commerce brands struggle

Paid social has become one of the most competitive environments for e-commerce brands.

Costs rise, creative burns out almost overnight, attribution shifts constantly and competitors flood the feed with more noise than ever. Without a strong paid social strategy, the entire channel becomes reactive and painfully expensive.

But here’s the part every high-growth brand eventually learns:

Paid Social still works incredibly well when the creative, the strategy and the performance model work together.

Brands scaling in 2026 aren’t guessing. They’re testing consistently, refining messaging every week, and building social-first creative that actually converts. They understand that the algorithm rewards learning, not luck, and that e-commerce growth depends on agility and insight more than anything else.

Most agencies simply aren’t built for that pace. Shaka Social is.

Our approach brings together fast social-first creative testing, data-led optimisation, and a modern paid social strategy built specifically for e-commerce. All delivered with the steady, honest, collaborative energy behind the name Shaka.

A wristwatch with a yellow nylon strap, white dial, and black numerals, placed over torn paper with text about watch straps, on a background of orange and beige textures.
Three potted indoor plants positioned on and beside a mint green storage unit, with promotional text for an air purifying bundle priced at £30, encouraging air purification at home.
Collection of various company logos including SkyScanner, Whyte & Mackay, First Bus, The Woodsman, Enterprise, Wolfie's, SGN, Time and Tide, Millions, Dr. PawPaw, Gardeners' Dream, Red Bull, Tamnavulin, Muirhall Energy, and Sculpted by Aimee.

Our Partners

A Paid Social Strategy designed for E-Commerce

Your strategy isn’t a template, and it shouldn’t be. It’s a system tailored to how your customers behave. Broad foundations, intent-led retargeting, smart segmentation, offer mapping and a clean, scalable funnel structure. Everything we do supports performance and driving tangible growth.

Performance management that never stops moving

Paid social performance depends on daily adjustments and weekly iteration.
As a trusted Certified Meta Partner and TikTok Partner, we monitor cost efficiency, scale winning segments, refresh creative proactively and refine audiences based on real signals, and not assumptions. It’s how we keep growth stable while preventing fatigue.

Our Paid Social Strategy for E-Commerce Brands

Social-first creative that converts

Your paid social ads need to stop the scroll and give people a reason to care. We focus on the story your product tells: the hooks that resonate, the angles that cut through, and the visuals that feel native to the platforms we’re advertising on. It’s creative specifically built to convert, and not just look good on the feed.

Clear, honest reporting, designed for growth

Our paid social reporting is designed to show what actually drives revenue. We break down results by campaign, audience, and creative to identify what’s performing and what’s not. Every report includes key metrics: ROAS, CPA, AOV, and conversion rate, with clear insights and next steps to scale profitable performance. No filler and no useless jargon. Just fully transparent data and creative insights that help you make smarter decisions and grow faster.

Our Paid Social Framework

Diagnose

We begin with clarity.

A full breakdown of your account, creative, funnel and audiences.

Brands usually uncover more insight here than they’ve had in months.

Build the growth system

Your messaging angles, testing cadence, creative roadmap, funnel design and performance model.

All aligned into a single paid social strategy, ready to scale.

Launch. Learn. Scale

Fast cycles and real insights. More importantly, creative that evolves with your audience.

We move at the pace that e-commerce actually demands.

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Some of our work

Aerial view of a city with mountains, water, and a stadium surrounded by green spaces and high-rise buildings.

95,000 followers on TikTok for a Global Travel Brand

Telling the human stories behind a Whisky brand

Colorful flower garden along a pathway with various blooming flowers in purple, pink, orange, and red, and a bench in the background.

$1m+ generated for an e-commerce garden centre in under 6 months

A Dennison x Time+tide Watches DateNight wristwatch with a square face displaying a Mother of Pearl pattern, placed on a brown leather strap and dark textured surface.

20m+ monthly views and $1m+ generated for a global online watch retailer

Get in touch

“No agency comes close to them for how they blend creative and performance, two areas that can quite often be disconnected; they piece together perfectly.”

Cameron McLean | Gardeners Dream

“Shaka have excellent initiative and intuition in the digital marketing space and provide super creative input into how we can continue to grow our campaigns to keep improving ROI.”

Scott Jungwirth | Time+Tide Watches

“Shaka delivered something excellent in the form of the Ultimate Travel Hacker campaign, which has set us up for success moving forward.”

Jen Rankine | Skyscanner

Let’s work together.

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