Stories from the Still
A video series capturing the real journeys of the people who power Whyte & Mackay.
The Brief.
Whyte & Mackay approached us with a clear goal:
Help colleagues across the business feel more connected to one another.
With teams spread across multiple sites and continents, from distilleries and warehouses to offices and commercial hubs, many people rarely get the chance to meet or understand the journeys of those they work alongside. The organisation wanted a storytelling format that would:
Introduce colleagues to the people behind the roles
Strengthen connection across departments and locations
Bring authenticity and humanity into their corporate channels
Celebrate the individuals who shape the culture day-to-day
They weren’t looking for product-led content or corporate messaging.
They wanted something warmer, more human: a way to bring the business closer together by sharing the real stories of the people within it.
Our Solution: A documentary series rooted in human stories
We created Stories from the Still, a cinematic, interview-led series designed to bring forward the individuals who give Whyte & Mackay whisky its soul.
Each episode focuses on one colleague.
Not their job description. Not corporate talking points.
But their story, experiences, motivations, and values that shape their role in the wider whisky business.
The result is a library of films that feels intimate, warm, and deeply connected to the business, and the craft of whisky-making.
Watch an episode
Stewart Walker | Distillery Manager - Fettercairn Distillery
Built for Large Organisations, and the Full Employee Journey.
From the very beginning, we designed the series as a flexible storytelling asset that works across:
DEI & Culture Communications
Whisky is made by people from all backgrounds and disciplines. The series highlights these voices, bringing DEI commitments to life through lived experience rather than statements.
Recruitment & Employer Brand
In the competitive world of premium whisky, culture is a differentiator. These films give potential candidates a true picture of the people, passion, and purpose behind the brand.
Internal Communications
From onboarding to leadership events, each episode helps colleagues understand the scale and diversity of the whisky business they’re part of.
Social Media
Every story is rich with moments that translate into impactful short-form content across LinkedIn and employer-facing channels. It’s social storytelling that feels human, not corporate.
Stories from the Still was never about one video. It was about building a storytelling system for a global whisky brand.
How we made it
Discovery & Listening
Our team spent time understanding the emotional heartbeat of Whyte & Mackay. The pride in craft, the history behind the whisky, and the shared sense of purpose across sites.
We used this to shape an interview framework that gives people space to be honest, thoughtful, and themselves.
A production style that respects the craft
Just as whisky needs time and care, so does capturing people’s stories.
We kept the set intimate and calm, with warm, cinematic lighting and a documentary feel that puts the interviewee at ease.
This approach ensured the stories felt personal, and not performed.
Editorial craft focused on emotion
During post-production, we prioritised natural pacing, authentic delivery, and subtle design choices that match the tone of a heritage whisky brand.
Every episode stands alone, but together, they build a portrait of the people who make the whisky possible.
“The work that Shaka delivered exceeded all expectations”
Colleague Communications & Engagement Specialist | Whyte and Mackay
The Impact
Stories from the Still has become a cornerstone asset for Whyte & Mackay’s culture and communications. The series now supports:
DEI storytelling grounded in real voices
Recruitment campaigns seeking talent across the whisky industry
Internal comms that connect teams from distillery floors to global offices
Social content that celebrates the people behind the whisky
Most importantly, colleagues repeatedly shared the same sentiment:
“It’s feels great to tell my story and really feel heard and seen.”
For a global whisky brand, that matters.
Culture doesn’t just happen. It’s built, shared, and shown.
Why it matters for large, culture-driven brands
Consumers and colleagues care more than ever about the people behind the products they choose, especially in whisky, where heritage and craft are central to the story.
Stories from the Still proves that when a brand puts its people at the centre, the message becomes stronger, more relatable, and more enduring.
It’s not just content. It’s the culture behind the whisky, told one story at a time.
For brands serious about culture.
We create human-centred films and social content that reveal the heart of your brand, the people.
If you're ready to build a storytelling system that feels authentic, scalable, and culturally true:
Let’s create something powerful together.