Frequently Asked Questions
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Shaka Social is a specialist social media and content agency based in Glasgow, Scotland.
We help brands make better use of social through strategy, content creation, social media management, paid media, community management and reporting.
Our approach is social-first. Instead of treating social media as somewhere to repurpose traditional marketing, we create work specifically around how people actually use platforms, what earns attention and what drives action.
Our experience spans brands across travel, watches and luxury, hospitality, food and drink, technology and professional services.
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We sit where creativity meets performance.
We care deeply about making good work, but we also care about what that work actually achieves.
Strategy, content creation, social management and paid media sit within the same Shaka team. Ideas aren't developed in isolation from performance, and performance isn't separated from the creative thinking that drives it.
We're also genuinely social-first.
Rather than creating traditional marketing and cutting it down for social afterwards, we think about the platform, audience, hook, format and behaviour from the beginning.
That's helped our work generate millions of organic views, significant audience growth and strong commercial returns for the brands we work with.
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Shaka Social is based in Glasgow, Scotland, with our team working from our office and content studio at Newton Place.
While Glasgow is home, our client base isn't limited by geography. We work with brands across Scotland, throughout the UK and internationally.
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Our core services include social media strategy, social media management, content creation, photography and video production, short-form video, graphic design, motion graphics, paid social advertising, Google Ads, community management, reporting, LinkedIn strategy and training, and TikTok support.
Depending on what you need, Shaka can provide a specific service or act as a wider social media partner combining strategy, creative, organic social and paid media.
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We work across major social platforms including Instagram, TikTok, LinkedIn, Facebook, YouTube and Reddit.
The right platform mix depends on your brand, audience and objectives. We don't believe every business needs to be everywhere.
Part of our job is identifying where social can have the greatest impact and focusing time, creative and budget accordingly.
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Yes. Social media management is one of Shaka Social's core services.
Depending on the partnership, our team can handle strategy, content planning, content creation, copywriting, publishing, community management, reporting and ongoing optimisation.
Our aim is to become an extension of your marketing team rather than simply an external company posting content on your behalf.
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Yes. Content creation sits at the heart of what we do.
Our in-house creative team produces photography, short-form video, social-first campaigns, graphic design, animation and other creative designed specifically for social platforms.
We've produced everything from always-on monthly content to fast-paced event coverage and larger campaign creative.
For Time+Tide Watches, for example, our work has included ongoing social content alongside coverage from major international watch events, including producing 43 social posts across four days during Watches and Wonders 2025, generating more than 8 million views.
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Yes. Shaka Social has its own dedicated content and filming space within our Glasgow office.
The studio allows our team to produce social-first video, photography, interviews, product content and other creative in-house, while we also shoot extensively on location.
Having our own production capability means strategy, creative and delivery can sit much closer together.
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Yes.
Our paid media team plans, manages and optimises advertising campaigns across platforms including Meta, TikTok, LinkedIn and more.
One of the advantages of combining paid media and content creation within the same agency is that creative and performance aren't treated as separate disciplines.
Our creative team can learn from what's performing in paid media, while our paid team has direct access to the people creating the assets.
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Yes.
Alongside paid social media, our performance team can manage Google Ads, including campaign strategy, setup, optimisation and reporting.
Where appropriate, paid search and paid social can work together as part of a wider performance marketing strategy.
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Yes, and this is often where we're strongest.
Having organic social, content creation and paid media working together creates a much more joined-up approach.
Strong organic content can identify creative ideas worth putting paid budget behind, while advertising performance provides valuable data about the messages, formats and creative that audiences respond to.
It means we're not looking at your organic feed, creative production and advertising as three completely separate things.
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Yes.
We work with both B2C and B2B brands and organisations, including companies looking to build their presence on LinkedIn.
Our B2B work can include corporate social strategy, content creation, employer brand content, executive and personal branding, LinkedIn training and paid campaigns.
We don't believe B2B has to mean boring. The same principles of strong ideas, useful content and understanding your audience still apply.
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Our ambition is to build Shaka into Scotland's most impactful specialist social media agency.
We're proud to have produced work for major UK and international brands, generated millions of organic views, delivered strong commercial results through paid social and received industry recognition for our work.
Ultimately, though, we'd rather let the quality of our work, our results and the experience of our clients make that argument for us.
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Our experience spans industries including travel, luxury goods, hospitality, food and drink, professional services and technology.
Our work has included brands and organisations such as Time+Tide Watches, Skyscanner, Audio-Technica and Whyte & Mackay.
We're not limited to those industries, though. We're most interested in working with ambitious organisations that value creativity and want social media to play a meaningful role in their marketing.
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Results vary depending on the brand and objective, but our work has generated significant organic growth, reach, engagement and commercial returns.
For Time+Tide Watches, Shaka helped grow its social audience by more than 150,000 followers in under two years, with organic social content generating more than 20 million monthly views.
Our paid work for Time+Tide has also delivered a 74x return on ad spend on a product campaign that generated approximately A$724,000 in sales over 14 days.
The metrics we focus on ultimately depend on what social needs to achieve for each client.
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We typically work with established and growing brands that are ready to invest properly in social media.
That ranges from ambitious independent businesses to larger UK and international organisations.
Company size isn't the deciding factor. We're more interested in whether there's a strong fit between your ambitions, what you need from an agency and what our team can deliver.
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The cost of working with Shaka depends on the services, volume of content, platforms and level of support required.
Most ongoing partnerships are structured around a monthly retainer, while standalone content, strategy and campaign projects can be priced separately.
As a guide, our retained partnerships typically start from around £2,000 per month, with larger integrated scopes increasing depending on the level of strategy, content production, social management and paid media support required.
Once we understand what you're trying to achieve, we'll recommend a scope based on what we believe you actually need.
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Yes.
While a large part of our work involves ongoing client partnerships, we also take on selected standalone projects including social media strategy, content production, campaigns, training and creative projects.
Whether we're able to take on a project will depend on the brief, timescale and our team's availability.
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It starts with a conversation.
We'll learn about your business, your current social presence, what you're trying to achieve, what's working, what isn't and what you're looking for from an agency.
If we think there's a good fit, we'll recommend a scope and provide a proposal.
Once that's agreed, you'll move through our onboarding process before we begin strategy, planning and delivery.
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Our onboarding process is designed to get both teams aligned before the work begins.
We'll gather the key information and access we need, introduce you to your Shaka team and hold a kick-off session to properly understand your brand, objectives, audiences, previous activity and priorities.
We'll also establish practical things like communication preferences, approvals and ways of working from the beginning.
From there, we move into strategy, planning and production based on your agreed scope.
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For ongoing partnerships, you'll have a clear point of contact within the Shaka team.
Your account team coordinates the wider specialists working on your brand, which can include strategists, content creators, designers, paid media specialists and community managers.
That gives you access to a wider range of specialist skills without having to manage multiple disconnected suppliers.
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We want working with Shaka to make your life easier, not create another job for your marketing team.
We'll need your knowledge, input and feedback, particularly during onboarding and strategic planning.
Once we're up and running, our team can take responsibility for the agreed areas of delivery.
We'll establish communication preferences, approval processes and ways of working at the beginning of the relationship so both teams know exactly what to expect.
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You should choose Shaka if you're looking for more than someone to keep your social channels active.
We're a specialist team combining social strategy, creative production, organic social and paid media.
We've helped brands grow audiences by more than 150,000 followers, generate more than 20 million organic views per month and turn social campaigns into measurable commercial results.
But the numbers are only part of it.
We want to build long-term partnerships with brands that care about producing genuinely good work and want social media to become a more valuable part of their marketing.
If that's what you're looking for, there's a good chance we'll get along.
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Tell us a little about your business, what you're looking to achieve and where you need support through our website enquiry form.
We'll review your enquiry and, if we think Shaka could be a good fit, arrange an initial conversation with our team.
From there, we'll explore what you need, what we could do together and whether we're the right people to help.