Paid Media Executive – Shaka Social

Date posted: 1st May 2026

Pay: £27,000-£30,000 per year

Location: Hybrid (Glasgow-based)

About Shaka Social

Shaka Social is a data-driven social content agency where creativity meets performance. We blend high-impact content with organic & paid media strategies to help brands grow in ways that are measurable, meaningful and culturally relevant.

We work across a diverse mix of industries, from architecture and jewellery to premium spirits and technology, always with the same mindset: strong ideas backed by data, delivered properly.

As we continue to grow, we’re looking for a Paid Media Executive to support the planning, execution and optimisation of paid social campaigns across our client portfolio.

Role Overview

This role sits within our performance team, working closely with the Head of Paid Media, paid media manager, and across the wider team.

You’ll be hands-on in campaign setup, optimisation and reporting across Meta, Google, TikTok, Amazon, and LinkedIn, while developing a deeper understanding of how paid media supports broader commercial and brand objectives.

This is a growth role, ideal for someone with 1 to 2 years of paid social experience who wants to sharpen their performance skills inside a fast-paced agency environment.

You’ll need to be analytical, detail-oriented, commercially aware and proactive. We care about performance, and we expect the same from you.

If you’re excited by testing, scaling, data analysis and creative performance, we’d love to hear from you.

Key Responsibilities

Campaign Management

• Support the setup, management and optimisation of paid social campaigns across Meta, Google, TikTok and LinkedIn.

• Assist in audience building, budget allocation and campaign structuring.

• Monitor performance daily and make data-led optimisation decisions.

• Support testing strategies across creative, copy, placements and targeting.

• Ensure campaigns are delivered on time, on brief and within budget.

Performance & Reporting

• Track and analyse key performance metrics.

• Build and update reporting dashboards.

• Support monthly and quarterly reporting with clear commentary and insights.

• Identify optimisation opportunities and performance trends.

• Collaborate with content and strategy teams to feed insights back into creative direction.

Budget & Commercial Awareness

• Assist in monitoring budget pacing and spend accuracy.

• Support forecasting and spend projections.

• Flag underperformance or overspend risks early.

• Maintain accurate internal documentation and tracking systems.

Experience & Skills Required

Experience

• 1 to 2 years’ experience in paid media (agency or in-house).

• Experience managing campaigns within Meta Ads Manager and Google.

• Exposure to TikTok Ads and/or LinkedIn Ads is preferred.

• Experience working with performance KPIs and conversion-focused campaigns.

Technical Skills

• Strong understanding of paid media fundamentals (funnels, targeting, creative testing, tracking).

• Familiarity with pixels, tracking and attribution basics.

• Comfortable working with data and reporting dashboards.

• Proficient in Excel or Google Sheets.

• Familiarity with project management tools (Monday and Slack preferred).

Personal Attributes

• Highly analytical and detail-focused.

• Commercially minded with a performance-first mentality.

• Proactive and eager to learn.

• Comfortable working in a fast-paced agency environment.

• Calm under pressure and able to manage multiple campaigns simultaneously.

• Team-first mindset with strong communication skills.

Benefits

Performance Exposure: Hands-on experience across multiple industries and growth-stage brands.

Mentorship: Direct support from senior paid media leadership.

Flexible Working: Hybrid structure with remote options.

28 days annual leave: Plus all bank holidays.

Birthday Leave: An additional day off for your birthday.

Team Culture: Regular team events and socials.

Growth Opportunity:Real progression within a fast-growing agency.

Why Shaka Social?

We’re ambitious. We’re growing quickly. And performance matters to us.

You’ll work across exciting brands in an agency that values transparency, accountability, creativity and measurable results. You’ll have real responsibility from day one, but with the support to develop into a high-performing paid media specialist.

If you want to grow properly, not just “run ads,” this is the place to do it.

Application Requirements

CV outlining relevant experience

Portfolio or examples of work

Short cover letter explaining why you’re interested in Shaka Social and this role

If unable to apply below, please send applications to careers@shakasocial.com