Instagram publishes a new guide for Small Businesses to accelerate growth on the App.

Instagram has published a new guide for small businesses, which gives an overview of some key Instagram marketing tips. The guide is driven by short case studies from business owners who’ve used the social media platform to drive success for their brand.

In partnership with Natália Camargo (Estilo 4 olho), Trinity Mouzon Wofford (the CEO of Brooklyn-based health and beauty brand Golde, and Mimi Striplin of jewellery, clothing and accessories brand The Tiny Tassel, Instagram has put together a short and simple overview of functions on the platform and tips that you can use to boost your brand presence in the app.

In short, the guide is a great introduction for users who are new to the business/professional platform on the app. Without going into too much detail, the guide highlights features such as the Professional Dashboard, Reels and boosting posts, in the form of short tips to increase awareness for your brand.

The 8 page guide is broken down into 3 different sections, starting with 'Drive Awareness and Build Community', with it being broken down into 5 tips:

This is followed by 'Get Your Next Customer', which focuses on tools and features on the platform that allow you to convert your engaged audience into paying customers:

The guide finishes on 'Excite Customers and Increase Sales', which detail tips on building trust and engaging with your audience through the different features on Instagram.

This free guide, that can be accessed through the Instagram Business Platform, is definitely not for the seasoned marketer due to the simplicity of the information, but for businesses and brands looking to dip their toe into the world of business tools on the app for the first time, this is a great start to get an insight into the tools available at the moment.

You can download Instagram’s 8-page ‘Grow and Scale Your Small Business’ guide below:

How to Grow and Scale your Small Business on Instagram
Download PDF • 11.57MB

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