5 TikTok Creators to watch in 2022



A new forecast has dubbed TikTok as the world’s third-largest social network, just behind Facebook and Instagram. In its inaugural forecast on TikTok’s global install base, Insider Intelligence — the firm previously known as eMarketer — predicts that TikTok will reach 755.0 million monthly users in 2022, after seeing 59.8% growth in 2020, followed by 40.8% growth in 2021.


While the platform had previously been the predominant hangout spot for the Gen Z community, 2021 saw an influx of age demographics swarm the app, with around 38% of active users now being over the age of 30.


The main reason for visiting the platform for the majority of users is to interact with 'Entertainment' content. There is definitely no shortage of this and with Entertainment content accumulating 443.3 billion hashtag views collectively, there is definitely something for everyone on the platform.


TikTok is a unique place where culture starts and creativity knows no bounds - where anyone can discover, create, and share content they love. In 2021, over 1 billion people turned to TikTok to be entertained, find and share their joy with others, and learn new things. - Source


Now, we could sit all day and tell you about our endless list of favourite creators on the platform, but we've narrowed it down to just 5, so you can get a glimpse into the vast world of Tiktok content out there, waiting for you.


Francis Bourgeois (2.2 million followers)

@francis.bourgeois





If you didn’t know who Francis was a month ago, you probably do now. The loveable trainspotter’s recent campaign with Gucci and The North Face made the headlines.


The creator has teamed up with the likes of football legend, Thierry Henry and musician, Joe Jonas in recent videos, showing that his content is loved by vast audiences.


Francis is averaging around 4.5 million likes a month across his videos.


Scotrail x Francis collab anyone?


We're excited to see what Francis does next.


Check him out here.



Emily Zugay (2.3 million followers)

@emilyzugay




The best designer in the world. Um, we think?

Emily went viral for sharing badly designed logos of famous brands. Everyone from McDonald’s to Gymshark got involved.


But did you know that Emily is really a legit designer?


Entranced by Disney films growing up, Emily knew she always wanted to create. From 2015- 2019 she attended the University of Wisconsin-Stout and graduated with a degree in Animation & Digital Media.


Have a look at some of Emilys masterpieces here.



Khaby Lame (131.5 million followers)

@khaby.lame




Yep, you read that right. 131.5 million followers.

The best part? Khaby gained his following without saying a single word. Sarcastically dueting videos of people doing overcomplicated and unnecessary things. That's it.

No really. That's genuinely it.


See Khaby doing his thing here.



Tim Mchiusano (363.2k followers)

@timmchiusano





Tim is one of our favourite creators on TikTok at the moment. While he may not have millions of followers, storytelling is at the heart of every piece of content he shares.

Tim is a Creative Executive working in NYC. His content shows an honest insight into his daily life. There's nothing extraordinary (no Mr Beast Squid Game type stunts here), just a sense of honest introspection that he shares with his audience. From his worst days at work, to his family life at home.


Follow Tims journey here.


Ali Abdaal (74.5k followers)

@aliabdaal



Ali didn't make his start on Tiktok. In fact he is a Youtuber, having over 2.5 million subscribers on the platform and transforming it into his full time career.


Ali was previously a Doctor working for the NHS, while creating content based around finance, productivity and technology in his free time. He has exploded over the last few years, with the subjects of financial literacy and side hustles being a hot topic over the course of the last 24 months.


Ali has managed to break his way onto the TikTok platform by producing shorter form content on similar subjects.


Even though the content Ali shares to TikTok is usually just him talking to the camera, the amount of value crammed into 45 seconds is crazy.


Ali has also managed to take his brand to the next level by creating the 'Part-Time Youtuber Academy'.


'The Part-Time YouTuber Academy is a 6-week live online course where I’ll teach you everything I know about how to build and grow your YouTube channel into a sustainable machine that churns out valuable content for your audience, and generates healthy passive income for you, without having to quit your job.'


Head over and check out some of the information Ali is sharing with his audience.